This case study illustrates the significant impact of a comprehensive 360° digital marketing approach for a client in the fitness industry. Their goal was to establish dominance in the market for their innovative Nüobell Adjustable Dumbbell and related services. By taking over and optimizing their SEO, Facebook Ads, and Google Ads, I helped the brand achieve a rapid, measurable performance boost in just a few months.
Results Summary
- +121.77% Increase in ROAS
- 6.42X Average Facebook ROAS
- 8,296.95% Growth in Organic Traffic
- $25M Added Revenue
The Challenge
The client needed an end-to-end digital strategy that could drive profitable traffic and conversions at scale. Despite strong brand recognition, they faced significant obstacles in scaling their return on ad spend (ROAS) and enhancing organic visibility, particularly in a competitive and dynamic fitness market. Our primary objectives were to:
- Increase ROAS and conversion rates across Facebook and Google platforms.
- Drive consistent, high-quality organic traffic.
- Improve overall brand visibility and authority in the fitness space.
Our 360° Approach: From Traffic to Conversions
To maximize the client’s growth, I implemented a holistic strategy covering SEO, paid search, and paid social advertising:
- Google and Facebook Ads Optimization
- ROAS Optimization: Focused on optimizing ad performance through continuous testing and adjustments, which led to a steady 5-6x ROAS weekly and an average of 4-7.5x for non-branded Google Ads campaigns.
- Conversion Rate and CPA Management: Reduced cost per acquisition month-over-month and achieved a 121.77% improvement in conversion rate. Additionally, enhanced traffic quality with a 16.3% increase in average pages per session.
- Scaling on Facebook: Despite the challenges of iOS 14 updates, I maintained an impressive 6.42x average ROAS. By rapidly testing creative formats and audience targeting, we efficiently scaled the ad budget 2.5x monthly while achieving a 17% decrease in CPA.
- SEO Strategy for Organic Growth
- On-Page and Technical SEO Enhancements: Conducted in-depth on-page and technical SEO audits, optimizing site structure, speed, and keyword targeting to improve Google’s crawlability and ranking efficiency.
- Content Strategy and Backlink Building: Developed high-quality, search-optimized content, supported by a targeted backlink acquisition strategy, to elevate domain authority and brand exposure.
- Traffic and Ranking Increases: This strategy led to substantial gains, with a 362.5% increase in top 10 keywords and an 8,296.95% rise in organic traffic, which significantly boosted the client’s visibility and brand reach.
Key Achievements
- $25M Revenue Growth: Generated by combining consistent ad performance with increased organic reach and brand visibility.
- Boost in Organic Traffic and Keywords: Enhanced organic keywords by 174%, and organic traffic by 8,296.95%.
- Improved Referring Domains: Increased referring domains by 146%, further establishing authority and visibility.
Conclusion: Transforming Ad Spend into Sustained Revenue Growth
Through a well-coordinated 360° digital strategy, the client achieved remarkable growth in organic visibility and paid ad performance. This case underscores the value of a fully integrated approach, leveraging both SEO and paid channels to maximize reach and profitability. The results speak to the power of strategic optimization in building a resilient, revenue-driving digital presence.