In this case study, we explore how a full-scale 360° marketing strategy elevated a fitness brand’s market presence and generated over $2.5M in new revenue. This revamp included logo redesign, website development, SEO optimization, PPC management, and email marketing—resulting in a cohesive and high-performing brand identity that resonated strongly with its target audience.
Results Summary
- $2.5M+ Revenue Generated
- 390.59% Increase in Conversions
- 281% Increase in ROAS
- 7,028% Growth in Conversion Value
Challenge & Initial Steps
The client needed a unified brand identity and digital presence that could set them apart in a competitive fitness market. Their goals centered around creating a strong, modern, and flexible brand image while implementing a robust online marketing strategy. To meet these needs, I led a comprehensive brand revamp that included:
- Logo and Website Redesign: Crafted a dynamic logo and modernized the website for faster load times, smoother user experience, and a visually cohesive look that aligned with the brand’s values.
- 360° Marketing Launch: Once the rebranding was complete, I took charge of the SEO, PPC, and social media advertising to increase the brand’s visibility and drive high-quality traffic.
SEO Transformation
The initial months of SEO efforts yielded substantial growth in the brand’s organic reach and authority:
- +66.57% Increase in Organic Keywords: Enhanced keyword targeting and content relevance, leading to improved organic search visibility.
- 4.57% Boost in Referring Domains: Built strategic backlinks, reinforcing the website’s credibility and strengthening its domain authority.
- +125.51% Growth in Backlink Profile: Leveraged a comprehensive link-building strategy to widen the brand’s reach and influence.
Surpassing ROAS & Scaling Revenue
My PPC and social media strategy focused on maximizing return on ad spend and scaling revenue profitably. Key accomplishments included:
- 4.54x Average ROAS: Consistently exceeded the ROAS target, achieving an all-time ROAS of 4.54x within the first 60 days.
- 390.59% Conversion Growth: Increased conversions and improved traffic quality, leading to a 19.17% increase in conversion rate.
- Reduction in Ad CPC by 18.61%: Optimized ad quality scores, resulting in lower cost-per-click.
- CTR Improvement of 11.57%: Enhanced ad engagement through targeted messaging and effective creative formats.
To further amplify results, I expanded the advertising budget by 700% over the initial months, leading to a 7,028% increase in conversion value. Utilizing Meta’s Advantage+ Shopping campaigns and Meta Shop ads allowed us to scale profitably and achieve a 7.32% share of voice increase in click share.
Boosting Revenue with Targeted Email Marketing
In the final phase, I refined the email marketing approach to drive direct sales and enhance customer engagement:
- $287,386 in Attributed Email Revenue: Achieved significant gains in attributed email revenue, raising the email channel’s share from 17.27% to 26.46% of total store revenue.
- Improved Deliverability Metrics: Reduced bounce rate by 41.83%, decreased spam rate by 22.59%, and achieved a lower unsubscribe rate.
- Consistent Performance: Maintained a strong open rate of 61.1%, click rate of 1.98%, and placed order rate of 0.13%, demonstrating the ongoing effectiveness of email outreach.
Conclusion: Building a High-Impact, Revenue-Generating Brand
This 360° brand transformation illustrates the power of a cohesive, multi-channel marketing strategy. By combining optimized design with performance-driven digital marketing tactics, we successfully boosted the brand’s market share, enhanced customer engagement, and achieved impressive revenue growth. This case serves as a model for businesses seeking a unified and impactful approach to digital marketing.